Celebrating the 80th anniversary this year, Fujifilm announced the new X-T1 camera. We built all related event items (stunt communication, welcome gate, invitation, posm…). The items of campaign was taken from brand itself.

Previous Fuji X cameras (like the X-Pro1, X-E1, X-M1 and so on) had a clear resemblance with classic rangefinders. This change should make professional shooters happy, as it makes the new Fuji X-T1 to look and feel like a DSLR.

Images

Client

Flame Media

Work

Idea & Concept, Print design, Visual adaptation,